MARC

Global research center MARC has conducted a study to determine how websites operating in Russian Internet accept online payments. In 2018, the number of platforms processing online payments has increased by 15%, resulting in 143,000. 85% of these platforms support payments via bank cards. 3% of websites support payments via payment gateways, 20% use direct bank acquiring, 67% use complex payment solutions. The most popular payment solutions are Yandex.Checkout (37.6%) and Robokassa (8.7%).

 

“Most websites use payment solutions for accepting online payments. Unlike payment gateways and direct bank acquiring, complex payment solutions provide not only payments via bank cards, but those made via other methods as well. Thanks to this, every customer can choose a convenient method: if they have a bank card at hand, they could pay with it; if entering bank details is inconvenient, the optimal choice would be internet banking or an e-wallet allowing to sign in and pay literally anywhere. The broad set of payment options increases the chances of a successful purchase”, says Boris Khatutsky, managing director of MARC.

 

How Russian websites accept online payments 

 

 

Parameter

 

Late 2018    

Late 2017

Total number of websites using online payments

143,000

124,000

Percentage of websites accepting online payments via bank cards

85%

77%

Percentage of websites supporting internet bank acquiring

20%

17%

Percentage of websites using complex payment solutions

67%

66%

Percentage of websites connected to payment gateways

3%

4%

Percentage of websites directly implementing separate payment methods (e.g. e-wallets)

20%

22%

 

 

Most often, websites implement online payment methods using the payment service providers (PSPs). Although the percentage of such websites has grown insignificantly in regards to the total number of websites supporting online payment methods (from 66% in 2017 to 67% at the end of 2018), the absolute indicator of growth resulted in 14,000 websites. The top 5 of payment providers stays the same since 2017, only the market shares are changing: first is Yandex.Checkout with the share of 37,6%, followed by Robokassa (8.7%), Payeer (4.4%), UnitPay (3.9%), and PayAnyWay (3.3%).

   

Top 10 payment service providers in Russia

  

Payment solution

Market share at the end of 2018, %

Market share at the end of 2017, %

Yandex.Checkout

37,6%

31,7%

Robokassa

8,7%

9,2%

Payeer

4,4%

4,8%

UnitPay

3,9%

4,3%

PayAnyWay

3,3%

3,5%

Wallet One

2,2%

3,1%

Interkassa

2,5%

2,8%

Platron

1,3%

2,2%

PayMaster

1,7%

2,0%

RBK Money

0,2%

1,7%

 

“Customer experience becomes more and more digital: people are searching for products and services online, consulting with sellers via online chats, making orders, and paying online. Bonus programs of banks and stores also encourage people to pay online. Thus, online payment acceptance is the vital minimum for any business, regardless of the activity field”, comments Boris Khatutsky.

 

Which payment solutions are popular among websites of different subjects

 

 

Subject of the website

TOP 3 of payment solutions (in descending order of proportion)

Charity

Yandex.Checkout, Robokassa, UnitPay

Internet store (products with physical delivery)

Yandex.Checkout, UnitPay, Robokassa

Gaming resources

Yandex.Checkout, UnitPay, PayAnyWay

Internet, IP telephony

Yandex.Checkout, Paymaster, Robokassa

Municipal services

Paymaster, PayAnyWay, Yandex.Checkout

Education

Yandex.Checkout, Robokassa, Wallet One

Advertising

Yandex.Checkout, Robokassa, Payeer

Mass media

Yandex.Checkout, Robokassa, Interkassa

Insurance

Yandex.Checkout, Platron, Robokassa

Tourism

Platron, Yandex.Checkout, Robokassa

Hosting

UnitPay, Yandex.Checkout, Interkassa

   

Download Our Presentation (.pdf)

 

About MARC

Market Adjustment Research Center (MARC) is a global research company. Since 1996 MARC focuses on marketing research of financial, FMCG, automotive, telecommunication, and retail markets.

  • MARC has delivered growth and business building results for many Russian and international clients, such as Coca-Cola, Land Rover, MegaFon, Sberbank, VTB Group, Beeline, Tele2, NSPK, X5 Retail group and others.
  • MARC is a member of the Marketing Research Association (MRA) and The European Society for Opinion and Market Research (ESOMAR).
  • MARC’s offices are located in Boston (US) and Moscow (Russia).

For more information, please contact with us, office: +7 (495) 989 5769